Mark Payton is the Digital Editorial Director of Haymarket Consumer Media, owned by former Deputy Prime Minister Michael Heseltine.
Some of the titles owned by Haymarket include Autosport, What Car? and FourFourTwo.
In this video, taken from the Meld workshop at Sandbox, Mark discusses how online journalism has affected how the world of online has meant his publications have had to adapt to compete against the new competition.
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